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THE MARKET

GOOD BYE, THIRD-PARTY COOKIES

For years, consumer goods companies have used agencies to buy data and create ads using third-party cookies, data collected from user web browsing, and online interactions. Data breaches and the desire for more privacy have governments and businesses alike changing the way data can be collected, leading to the phasing out of third-party data collection. This massive shift in the market has consumer goods companies scrambling for better ways to reach their customers.

2016

The EU adopted the General Data Protection Regulation (GDPR), giving customers control over what data is shared.

2020

Safari blocks third-party cookies

2021

Apple requires apps running on its devices to get consumer permission before tracking their activity on other apps and websites.

2022

Google announced in January 2020 that it would eliminate third-party cookies from Chrome by 2022.

THE OPPORTUNITY

FIRST-PARTY DATA: AN EXPLOSIVE OPPORTUNITY

First-Party data is the gold standard for marketers. This data is collected when customers give permission, or “opt-in”, providing brands with data that is compliant as well as accurate.

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Advantages of First-Party Data:

ACCURATE

Third-party information can be purchased by competitors–first-party information is owned directly by the brand.

Cost-Effective

Instead of paying for data from a third-party, data is collected directly from customers.

compliant

Customers knowingly opt-in for first-party data collection, in line with recent privacy laws.

competitive edge

First-party data gives a clearer, more accurate picture of consumer habits.

First-party data gives a clearer, more accurate picture of consumer habits.

Instead of paying for data from a third-party, data is collected directly from customers.

Customers knowingly opt-in for first-party data collection, in line with recent privacy laws.

Third-party information can be purchased by competitors–first-party information is owned directly by the brand.

Stemming from the death of third-party data, brands are searching for optimized solutions to harness the power of first-party data. Consumer goods companies need a first-party data aggregation strategy and infrastructure, a way to analyze that data, and the ability to develop monetization strategies with that information.

Stemming from the death of third-party data, brands are searching for optimized solutions to harness the power of first-party data. Consumer goods companies need a first-party data aggregation strategy and infrastructure, a way to analyze that data, and the ability to develop monetization strategies with that information.

PLATFORM³

Datable: Proprietary Technology, First-Party Data Solutions

Datable Technology Corp has built PLATFORM3: a first-party data collection, analytics, and monetization platform, delivered via SaaS technology. Datable’s platform allows consumer goods companies to engage customers and build relationships with them through various value propositions, such as loyalty programs, contests, promotions, and special offers.

For years, consumer goods companies have used agencies to buy data and create ads using third-party cookies, data collected from user web browsing, and online interactions. Data breaches and the desire for more privacy have governments and businesses alike changing the way data can be collected, leading to the phasing out of third-party data collection. This massive shift in the market has consumer goods companies scrambling for better ways to reach their customers.

Secure

PLATFORM3 captures and monetizes customer intent in real-time on a SINGLE platform.  Datable collects data from first-party opt-ins, adhering to changing privacy laws and ensuring that customers and businesses alike will benefit from data sharing for years to come.

Stable

Datable features enterprise-grade security, including advanced scanning technology for receipt processing, sophisticated algorithms to detect fraud, and robust infrastructure to keep company and consumer data secure.

Scalable

PLATFORM³ can aggregate and analyze massive amounts of data, such as the volume produced by major enterprise consumer brands. Datable has the capability to launch individual promotions or multiple concurrent programs with single retailers or multiple retailers

PLATFORM3 captures and monetizes customer intent in real-time on a SINGLE platform.  Datable collects data from first-party opt-ins, adhering to changing privacy laws and ensuring that customers and businesses alike will benefit from data sharing for years to come.

Datable features enterprise-grade security, including advanced scanning technology for receipt processing, sophisticated algorithms to detect fraud, and robust infrastructure to keep company and consumer data secure.

PLATFORM³ can aggregate and analyze massive amounts of data, such as the volume produced by major enterprise consumer brands. Datable has the capability to launch individual promotions or multiple concurrent programs with single retailers or multiple retailers

PLATFORM³ has been vetted and passed technology, security, scalability, and infrastructure audits of some of the world’s largest consumer goods companies.

HOW IT WORKS...

Full Purchase Cycle Solutions

 Platform3 is an enterprise, white-labelled mobile consumer marketing and messaging platform. It features robust tracking, data collection and analysis, and reporting capabilities, and its modules are designed to engage consumers, influence purchasing decisions, increase brand loyalty, and encourage ongoing dialogue and brand content sharing through social media.

EASY

POWERFUL

RELIABLE

MOBILE

Leading Technology for Leading Companies

Since 2014, Datable has used this revolutionary technology to assist 50 of the world’s most valuable consumer goods companies across 6 industries, including: