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For years, consumer goods companies have used agencies to buy data and create ads using third-party cookies, data collected from user web browsing, and online interactions. Data breaches and the desire for more privacy have governments and businesses alike changing the way data can be collected, leading to the phasing out of third-party data collection. This massive shift in the market has consumer goods companies scrambling for better ways to reach their customers.
The EU adopted the General Data Protection Regulation (GDPR), giving customers control over what data is shared.
Safari blocks third-party cookies
Apple requires apps running on its devices to get consumer permission before tracking their activity on other apps and websites.
Google announced in January 2020 that it would eliminate third-party cookies from Chrome by 2022.
First-Party data is the gold standard for marketers. This data is collected when customers give permission, or “opt-in”, providing brands with data that is compliant as well as accurate.
Stemming from the death of third-party data, brands are searching for optimized solutions to harness the power of first-party data. Consumer goods companies need a first-party data aggregation strategy and infrastructure, a way to analyze that data, and the ability to develop monetization strategies with that information.
Stemming from the death of third-party data, brands are searching for optimized solutions to harness the power of first-party data. Consumer goods companies need a first-party data aggregation strategy and infrastructure, a way to analyze that data, and the ability to develop monetization strategies with that information.
Datable Technology Corp has built PLATFORM3: a first-party data collection, analytics, and monetization platform, delivered via SaaS technology. Datable’s platform allows consumer goods companies to engage customers and build relationships with them through various value propositions, such as loyalty programs, contests, promotions, and special offers.
For years, consumer goods companies have used agencies to buy data and create ads using third-party cookies, data collected from user web browsing, and online interactions. Data breaches and the desire for more privacy have governments and businesses alike changing the way data can be collected, leading to the phasing out of third-party data collection. This massive shift in the market has consumer goods companies scrambling for better ways to reach their customers.
PLATFORM³ has been vetted and passed technology, security, scalability, and infrastructure audits of some of the world’s largest consumer goods companies.
Platform3 is an enterprise, white-labelled mobile consumer marketing and messaging platform. It features robust tracking, data collection and analysis, and reporting capabilities, and its modules are designed to engage consumers, influence purchasing decisions, increase brand loyalty, and encourage ongoing dialogue and brand content sharing through social media.
Since 2014, Datable has used this revolutionary technology to assist 50 of the world’s most valuable consumer goods companies across 6 industries, including:
